Podcast#4 Typography

Define typography?  Using type you select as a designer and rearranging them into a design. It is an art

Where did the word "typography" originate from? Greek language, from writing and type

What does typography involve?  Line spacing, font, letter spacing
What is a typeface? Distinct designs and fonts of the letters and characters

What is another term for typeface?  

What is a character? 

What is type style? Bold, italic and regular fonts

What does type style "create" within a design? adds variety and different views of fonts to draw attention to certain areas

What is the waist line and what does it indicate?  The middle of the character, (dotted line) top of the lower case letters

What is a base line and what does it indicate? The bottom of the letters, where the letters sit

What is an ascender?  part above the letter

What is a descender? part below the letter

Describe a serif?  Strokes on the ends of letters

How can the size of the typeface be identified?  point size of the characters and letters measured in point size

What is a point?  smallest unit of measure

How many points are in an inch? 72 points

What is a pica and how many are in an inch?  6 picas in an inch

How many points are in a pica? 12 points in an pica

What is body type and where can it be found? type size that can differ, its the size of the text in the body. 14 point or smaller

What is the key to selecting appropriate typefaces to be used as body type? readability

What is display type and how is it used? large things, headlines and sub-headlines anything above 14 point type

What is reverse type and when would it be used? when you want to pay attention to a text, light text on a dark background ex. stop sign

What is a typeface classification? way of categorizing specific type into different groups

When was Blackletter invented and how was it used? earliest type, came along with the printing press. Has the same feel as calligraphy

Describer the characteristics of a Blackletter typeface?  Thick and thin strokes, elaborate

When was Old Style invneted and what was is based on? 16th century, created to replace blackletter.

Describe the characteristics of an Old Style typeface? times new roman font, thick and think lines

When were formal scripts developed? made to look like cursive

When were casual scripts developed? couple centuries after old style

Describe the characteristics of a Script typeface? thick and thin elements

When was Modern typefaces developed and why? 19th century for a simple uniform look

Describe the characteristics of a Modern typeface? very uniformed and plain

How early can Sans Serif typefaces be found? What happened? Very early, then stopped being used.

When did they become popular? 1920s

What does "sans serif" mean? block lettering

Describe the characteristics of a Sans Serif typeface? Very uniformed

When was Slab Serif developed and why?  19th century for advertising

Describe the characteristics of a Slab Serif typeface? Very square, big chunky seriffs

Describe Decorative typefaces? big category of text, very decorative

Why were they developed? for specific themes

What are they best used for? decorative purpose