Define typography? using type you select as a designer and making them into a design. Its an art.

Where did the word "typography" originate from? Greek

What does typography involve?  line spacing, font, letter spacing

What is a typeface? distinct designs and fonts of the letters

What is another term for typeface? font

What is a character? each letter within the font

What is type style? bold, italic, regular, underline

What does type style "create" within a design? variety and visual interest. it separates things

What is the waist line and what does it indicate? the top of the lower case letters

What is a base line and what does it indicate? the bottom of the letters, where they all sit

What is an ascender? parts at the top

What is a descender? parts at the bottom

Describe a serif? curves that sort of come off of the font

How can the size of the typeface be identified? the point size that the font is. a way to measure type from the tops of the ascender to the bottom of the descender.

What is a point? smallest unit of measure. subdivision of a larger pica

How many points are in an inch? 72

What is a pica and how many are in an inch? 6 picas in an inch. it is the bigger.. points are parts of the pica.

How many points are in a pica? 12

What is body type and where can it be found? type sizes that range from 14 point type and smaller. magazines, papers, newspapers. a lot of text in one spot

What is the key to selecting appropriate typefaces to be used as body type? readability

What is display type and how is it used? larger things. headlines, sub headlines, anything that is one display. anything above 14 point type

What is reverse type and when would it be used? call attention to a message. consistent white type on a solid darker background. it calls your attention to it

What is a typeface classification? a way of categorizing different types into specific categories.

When was Blackletter invented and how was it used? earliest, came along with the invention of printing press. calligraphy fashion

Describer the characteristics of a Blackletter typeface? oriental elaborate thick and thin strokes. just like a calligraphy pen.

When was Old Style invneted and what was is based on? renaissance typographers, early 15's 16's

Describe the characteristics of an Old Style typeface? thick and thin elements

When were formal scripts developed? earlier, from actual handwriting

When were casual scripts developed? couple centuries later

Describe the characteristics of a Script typeface? very pretty and real handwriting

When was Modern typefaces developed and why? like old style but sharp thick and thin elements

Describe the characteristics of a Modern typeface? thick and thin elements

How early can Sans Serif typefaces be found? What happened? we had it and then it went away when renessance had its return to old style. the 1920's it came back.


When did they become popular? 1920s


Describe the characteristics of a Sans Serif typeface? very unform

When was Slab Serif developed and why? 1920 for advertisting

Describe the characteristics of a Slab Serif typeface? very square uniform strokes, blocky, big chunky sarifs

Describe Decorative typefaces? anything you can't fit into another classification

Why were they developed? for specific things or purposes

What are they best used for? for specific things