Visual Organization

Eye movement- Not directing the audience through a design is misguiding them. Controlling eye movement within the composition is a matter of directing the natural scanning tendency. The eye tends to gravitate towards areas of complexity, the eye is attracted towards faces and eyes. Light areas will attract the eye, especially when adjacent to something dark. Diagonal lines or edges will guide eye movement.
Optical Center 


Font- 

1. no more then two fonts in one subject, or page
2. They should compliment each other
3. avoid uppercase or all caps
4. choose the right type of font
5. do not overuse fancy or complicated fonts

typography.com/email/2010-03/index.htm


Visual Hierarchy

• will establish a focal points based on their importance to the message
• establish order of elements, visual structure to help viewer absorb info provided by a design 
• to establish visual hierarchy ask yourself: 

1. What do I want my viewer to look at first?
2. What do I want my viewer to look at second.....third..ect. 
3. 
   

The Grid- a way of organizing content using margins and grid lines, rows and columns

• alignment
• instituted by Modernism
• breaks info into manageable chunks
• distinct set of alignment based relationships