#19 Research & Inspiration

Colors- the colors I vision using would be bright, bold fun colors. For example: pinks, yellows, greens and blues
Competition- there are many trends and high competition between companies to create the most eye catching and unique  logos.

Stationary Package

Stationary package- printed pieces that a company utilizes for communication purposes

• when establishing a business it is very  important that all communication is coordinated and that the message is presented consistently 
• 3 basics- Business card, letterhead and envelope 

Business Card

• when handed to someone it forms an immediate opinion about your company
• says something about your business
• its mission, culture, goals
• essential part of the stationary design 
• needs to be unique 
• smallest part but most info - Logo, company name, employee name, title, phone number, tax number, email address, web address

Visual Hierarchy -how it appears on the page

• logo, name, position, address, phone numbers, emails 

Design Tips

• must be 2" x 3.5" 
• horizontal or vertical orientation
• check for accuracy
• check for unity...continuity among other pieces
• margins are .25" to .125" 
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#18 Research and Inspiration

This inspired me because I liked the font and the logo is familiar to me.








This logo inspired me because the colors are eye catching and it is creative.

Assignment # 17 Research and Inspiration

Colors- the colors I want to use would be a mint and another color. Color trends for this year involve many spring colors and some pastels.




Inspiration pieces-

Logotype Notes

• Logotype is a graphic mark or emblem used by commercial enterprises and individuals to promote public recognition
• referred to as LOGO
• includes hieroglyphics, coats of arms, watermarks and development of printing
• in early industrial revolution photography and lithography contributed to advertising 
• in early industrial revolution typography was undergoing expansion and change beyond its traditions used in books
• arts were expanding
• by 1890 the US has 700 lithographic printing firms and employed 8000 people
• childrens books, newspapers, and periodicals
• literacy rates increased as the prices of printing decreased
• by 1950 Modernism became an international movements
• modernism formed a powerful toolset for a new generation of graphic designers
• LESS IS MORE
• logo design is one of the most difficult to perfect
• logos need to be simple, with personality

1. Simple - makes a logo design easily recognizable, versatile, and memorable. 
2. Memorable - keeping it simple yet appropriate.
3. Timeless - will it be affective in 10, 20, 50 years?
4. Versatile - works across a variety of media and applications.
5. Appropriate - how you position the logo and make sure it is appropriate to the audience.

• four colors reproduce all colors of the spectrum when mixed, CMYK 
• Spot Color method of specifying and printing colors in which each color is printed with its own ink, it is effective when only 1-3 colors is used in the design (cost effective) the more colors you add the more expensive it becomes 
• Pantone matching system is used for spot color 
• color plays an important role in logo design, illicit certain emotions in audience
• interpretation of color may vary in different ages, gender, and culture
• colors follow trends
• keep color palette to 2 or 3 colors 
• Combination mark   graphics with both text and artwork usually the company name 
• Iconic symbolic-icons and symbols are uncomplicated images of a particular company, they dont have to have words they can stand alone. 
• Word-mark/lettermark-just using the company name, the visual is the letters. lettermark- using just the initials. Utilize contrast 
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