- when establishing a business it is very important that all communication is coordinated and that the message is presented consistently
- 3 basics- Business card, letterhead and envelope
Business Card
- when handed to someone it forms an immediate opinion about your company
- says something about your business
- its mission, culture, goals
- essential part of the stationary design
- needs to be unique
- smallest part but most info - Logo, company name, employee name, title, phone number, tax number, email address, web address
Visual Hierarchy -how it appears on the page
- logo, name, position, address, phone numbers, emails
Design Tips
- must be 2" x 3.5"
- horizontal or vertical orientation
- check for accuracy
- check for unity...continuity among other pieces
- margins are .25" to .125"
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