#19 Research & Inspiration

Colors- the colors I vision using would be bright, bold fun colors. For example: pinks, yellows, greens and blues
Competition- there are many trends and high competition between companies to create the most eye catching and unique  logos.

Stationary Package

Stationary package- printed pieces that a company utilizes for communication purposes

• when establishing a business it is very  important that all communication is coordinated and that the message is presented consistently 
• 3 basics- Business card, letterhead and envelope 

Business Card

• when handed to someone it forms an immediate opinion about your company
• says something about your business
• its mission, culture, goals
• essential part of the stationary design 
• needs to be unique 
• smallest part but most info - Logo, company name, employee name, title, phone number, tax number, email address, web address

Visual Hierarchy -how it appears on the page

• logo, name, position, address, phone numbers, emails 

Design Tips

• must be 2" x 3.5" 
• horizontal or vertical orientation
• check for accuracy
• check for unity...continuity among other pieces
• margins are .25" to .125" 
• 
  

#18 Research and Inspiration

This inspired me because I liked the font and the logo is familiar to me.








This logo inspired me because the colors are eye catching and it is creative.

Assignment # 17 Research and Inspiration

Colors- the colors I want to use would be a mint and another color. Color trends for this year involve many spring colors and some pastels.




Inspiration pieces-

Logotype Notes

• Logotype is a graphic mark or emblem used by commercial enterprises and individuals to promote public recognition
• referred to as LOGO
• includes hieroglyphics, coats of arms, watermarks and development of printing
• in early industrial revolution photography and lithography contributed to advertising 
• in early industrial revolution typography was undergoing expansion and change beyond its traditions used in books
• arts were expanding
• by 1890 the US has 700 lithographic printing firms and employed 8000 people
• childrens books, newspapers, and periodicals
• literacy rates increased as the prices of printing decreased
• by 1950 Modernism became an international movements
• modernism formed a powerful toolset for a new generation of graphic designers
• LESS IS MORE
• logo design is one of the most difficult to perfect
• logos need to be simple, with personality

1. Simple - makes a logo design easily recognizable, versatile, and memorable. 
2. Memorable - keeping it simple yet appropriate.
3. Timeless - will it be affective in 10, 20, 50 years?
4. Versatile - works across a variety of media and applications.
5. Appropriate - how you position the logo and make sure it is appropriate to the audience.

• four colors reproduce all colors of the spectrum when mixed, CMYK 
• Spot Color method of specifying and printing colors in which each color is printed with its own ink, it is effective when only 1-3 colors is used in the design (cost effective) the more colors you add the more expensive it becomes 
• Pantone matching system is used for spot color 
• color plays an important role in logo design, illicit certain emotions in audience
• interpretation of color may vary in different ages, gender, and culture
• colors follow trends
• keep color palette to 2 or 3 colors 
• Combination mark   graphics with both text and artwork usually the company name 
• Iconic symbolic-icons and symbols are uncomplicated images of a particular company, they dont have to have words they can stand alone. 
• Word-mark/lettermark-just using the company name, the visual is the letters. lettermark- using just the initials. Utilize contrast 
•  

Assignment 16 Research & Inspiration

This infographic inspires me because I like how everything is drawn and looks like hand writing. I like the colors and randomness it has.

                                                     This infographic inspires me because of
the format and he way it is laid out. I like the length of it and how you naturally follow your way down the page and read the information. I like the use of icons.

Early Computers | 1930s-1980s AD

What is an abacus?the first computer because, it was able to perform simple math calculations.
In 1936, Zuse invented this type of computer?the first freely programmable computer

Post a photo of the 1944 Mark Computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?used by the US Navy for gunnery and ballistic calculations.

Post a photo of the UNIVAC Computer.

In 1951, Eckert and Mauchly designed the first commercial computer for whom? for the Census Bureau.
What does UNIVAC stand for?
universal Automatic Computer

In 1953, IBM enters the scene. What does IBM stand for?International Business Machines.
What is FORTRAN?The first successful high level programming language. FORTRAN: The IBA mathematical Formula Translating System.

Post a photo of the first mouse.
In 1964, how did Engelbart change the way computers worked?By making them more user-friendly tool.
What is the significance of ARPnet?
was the first internet , was developed to protect the flow of information between military installations by creating a network of geographically separated computers.
(Advaced Research Projects Agency Network.)

In 1971, Intel introduced this? Post a photo of it.
the first single chip microprocessor, the intel 4004.

In the same year, IBM introduced this? Post a photo of one.The first "memory disk" commonly called the "Floppy Disk" Because of its flexiblity.
In 1973, Metcalf and Xerox created this?The first ethernet computer network.

During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

In 1981, Bill Gates and Microsoft introduced this package?the HS-DOS computer operating system which was packages with the IBM PC

Post a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?Xerox Corporation 
What is GUI?Graphical user interface.

Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?Apple macintosh computer, GUI
The commercial only ran one time. When?1984, during the super bowl.
response to the Apple GUI, Gates and Microsoft introduced this?the windows operating system 
Two men are known for their development of the Apple I computer. Who are they?
N/A
When was the internet that we know, world wide web, developed and introduced?
N/A
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?
N/A
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
N/A
Where do you think computers will take us in the next 10 years?
i dont really know but it will take us somewhere.