#20 research & inspiration

BIO: (born February 15, 1970) is an American contemporary graphic designer, and illustrator who emerged from the skateboarding scene. He first became known for his "Andre the Giant Has a Posse" (…OBEY…) sticker campaign, in which he appropriated images from the comedic supermarket tabloid Weekly World News. His work became more widely known in the 2008 U.S. presidential election, specifically his Barack Obama "Hope" poster.

Inspiration: I chose to do breast cancer as my social issue. My two inspiration logo ideas are sketched out or painted breast cancer ribbons. 

Portrait inspiration: 

The Psychology of Color

#19 Research & Inspiration

Colors- the colors I vision using would be bright, bold fun colors. For example: pinks, yellows, greens and blues
Competition- there are many trends and high competition between companies to create the most eye catching and unique  logos.

Stationary Package

Stationary package- printed pieces that a company utilizes for communication purposes

• when establishing a business it is very  important that all communication is coordinated and that the message is presented consistently 
• 3 basics- Business card, letterhead and envelope 

Business Card

• when handed to someone it forms an immediate opinion about your company
• says something about your business
• its mission, culture, goals
• essential part of the stationary design 
• needs to be unique 
• smallest part but most info - Logo, company name, employee name, title, phone number, tax number, email address, web address

Visual Hierarchy -how it appears on the page

• logo, name, position, address, phone numbers, emails 

Design Tips

• must be 2" x 3.5" 
• horizontal or vertical orientation
• check for accuracy
• check for unity...continuity among other pieces
• margins are .25" to .125" 
• 
  

#18 Research and Inspiration

This inspired me because I liked the font and the logo is familiar to me.








This logo inspired me because the colors are eye catching and it is creative.

Assignment # 17 Research and Inspiration

Colors- the colors I want to use would be a mint and another color. Color trends for this year involve many spring colors and some pastels.




Inspiration pieces-

Logotype Notes

• Logotype is a graphic mark or emblem used by commercial enterprises and individuals to promote public recognition
• referred to as LOGO
• includes hieroglyphics, coats of arms, watermarks and development of printing
• in early industrial revolution photography and lithography contributed to advertising 
• in early industrial revolution typography was undergoing expansion and change beyond its traditions used in books
• arts were expanding
• by 1890 the US has 700 lithographic printing firms and employed 8000 people
• childrens books, newspapers, and periodicals
• literacy rates increased as the prices of printing decreased
• by 1950 Modernism became an international movements
• modernism formed a powerful toolset for a new generation of graphic designers
• LESS IS MORE
• logo design is one of the most difficult to perfect
• logos need to be simple, with personality

1. Simple - makes a logo design easily recognizable, versatile, and memorable. 
2. Memorable - keeping it simple yet appropriate.
3. Timeless - will it be affective in 10, 20, 50 years?
4. Versatile - works across a variety of media and applications.
5. Appropriate - how you position the logo and make sure it is appropriate to the audience.

• four colors reproduce all colors of the spectrum when mixed, CMYK 
• Spot Color method of specifying and printing colors in which each color is printed with its own ink, it is effective when only 1-3 colors is used in the design (cost effective) the more colors you add the more expensive it becomes 
• Pantone matching system is used for spot color 
• color plays an important role in logo design, illicit certain emotions in audience
• interpretation of color may vary in different ages, gender, and culture
• colors follow trends
• keep color palette to 2 or 3 colors 
• Combination mark   graphics with both text and artwork usually the company name 
• Iconic symbolic-icons and symbols are uncomplicated images of a particular company, they dont have to have words they can stand alone. 
• Word-mark/lettermark-just using the company name, the visual is the letters. lettermark- using just the initials. Utilize contrast 
•