Friday, October 21, 2011

Andy Warhol

Within what art genre did Warhol work? pop art

Define the genre? it is art based on modern popular culture and mass media

During what years was he alive? 1928-1959



The title of this artwork is called Marilyn 1962. The color scheme Andy Warhol used in this image is Complementary color scheme. Colors that are opposite of each other on the color wheel. In this image all the colors and lines are simple and clean.





This image is titled banana and uses a primary color scheme. Only red and yellow are used which are both primary colors. In this artwork negative and positive space are used to create the image.




Color Schemes

This image uses Triadic color scheme


This image uses Analogous color scheme


This image uses split complementary color scheme 

This image uses a monochromatic color scheme
This image uses complimentary color scheme


Friday, October 14, 2011

Review Week 8

Why must designers pay close attention to how color is utilized within a composition? To make sure the overall design of the work looks good and flows well together

Why is the color wheel an important tool for graphic designers? To see what colors compliment or don't compliment each other

Find an example of neutral colors utilized within a design (hint: google poster design). Near the sample, discuss why you feel the designer included neutral colors within the composition. 
The neutral colors used in the background and majority of the poster add a simple and effective statement. It helps compliment the simplicity of the product and make an emphasis on the red dress.





Briefly describe how we "see" the color of an object?
The colors of the light are seen through our eyes and processed in out brains. It is the light reflecting off the color.






Steve Jobs

Who is Steve Jobs? He was an American inventor and entrepreneur. He was co-founder, chairman, and chief executive officer of Apple Inc. 

What company was he CEO for many years? Pixar and Apple Inc.

What did he do for the computer industry? His innovative and creative ideas of what a personal computer should be led him to revolutionize and change the computer hardware and software industry
How did this man impact the graphic design industry?
He worked with many great graphic designers and allowed a type of freedom and creativity with the designs of Apple. He also had a great appreciation for graphic design and allowed designers to be successful and "flourish".

Monday, October 10, 2011

Podcast #2 Color Theory

The right use of color can do what? maximize productivity, minimize visual fatigue, and relax the whole body.

Within the electromagnetic spectrum, which waves allow us to see color? visible light

Describe white light? equal parts of all color in the visible spectrum.

How do we see color if objects "have no color of their own"? objects appear to be in color when the absorb or reflect colors in the visible spectrum. reflected color is the color we see.

What is a glass prism? a transparent, triangular object that breaks white light into all the visible colors in the spectrum. all colors can be see when refracted through a glass prism.

What seven colors result when white light is refracted through a prism? red, orange, yellow, green, blue, indigo, and violet

Describe hue? hue is the color itself. each different hue is a different reflected wavelength of light.

When does white light occur? when all the wavelengths are reflected back to your eye.

When does black light occur? when no light is reflected back to your eye.

How color is perceived depends on what? the type of light that it is seen with, incandescent, fluorescent, or natural light. colors can change according to their surroundings.

What is a color wheel? shows different results of mixing colors

What are primary colors? Name them? red, yellow, blue. no colors can be mixed to make these colors. they are our 3 basic colors

What are secondary colors? Name them? orange, green, violet. 2 primary colors are mixed to make these.

What are tertiary colors? Name them? primary and secondary colors mixed together. red-orange, yellow-orange, yellow-green, blue-green, blue-biolet, and red-violet. primary color is named first

What are neutral colors? How can they be created? colors that dont show up on the color wheel. almost gray. very low saturations. blacks, grays, whites, and brown. complimentary color pair mixed.

How can a neutral color help a design? help put the focus on other colors or tone down colors that are emphasized on their own.

What are complementary colors? Name them? colors that are positioned opposite of each other. red and green, orange and blue, yellow and violet.

What is color value? the lightness or darkness of a color

What is a shade? adding black to a hue produces a low-value color

What is a tint? adding white to a hue produces a high-value color

What is saturation/intensity? the brightness of a color. full intensity when not mixed with black and white. you can change the intensity of a color by adding gray.

What happens when you mix complementary colors together? you produce a dull tone, when you put them side by side it increases the intensity

Describe color harmony? pleasing to the eye, engages the view, and a balance or order to the visual

What is a color scheme? harmonious color combinations. colors that are used to create style and appeal. based on the color wheel and the arrangement of color.

Describe a monochromatic color scheme? uses variations of tints or shades of one color. clean and elegant. go well together for a soothing affect. very easy on the eyes

Describe an analogous color scheme? 3 colors that are adjacent to each other on the color wheel. one color is dominant and the other two enrich the scheme. often found in nature and pleasing to the eye. bright and cheery effect. can accommodate changing moods.

Describe a complementary color scheme? two colors that are opposite of each other the color wheel. draws a lot of attention, high contrast composition. seen in nature.

Describe a split-complementary color scheme? uses a color and its 2 colors adjacent to its complimentary color. will draw attention, but without the tension of a complimentary color scheme.

Describe a triadic color scheme? 3 colors equally spaced around the color wheel. strong visual balance

What colors are considered to be warm colors? yellows, oranges, and reds

Describe a warm color scheme? bold and energetic. appear closer, so do not overwhelm. needs to pop out, consider using warm colors in the design.

What colors are considered to be cool colors? greens, blues, and violets.

Describe a cool color scheme? an impression of calm, rarely overpowers the main concept, appear farther away. give an allusion of depth

Why is important to consider which colors are being used within a design? impacts all of our visual communications. the right tone and message. the right response. creates an emotional reaction.