Vocabulary



target audienceIn marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to
message- a communication containing some information, news,advice, request, or the like, sent by messenger, radio,telephone, or other means.
work ethica belief in the moral benefit and importance of work and itsinherent ability to strengthen character.
employability skills- Skills that a person should attain in order to get a job
20/20 rule- Every 20 minutes look 20 feet away for 20 seconds
right-to-know Laws- Your right to know the hazards in a workplace, and your employers right to tell you 
icon- a picture, image, or other representation.
vector Based Graphics- You use points, lines and shapes to make a design on the computer
specifications of a design- any rules or requirements for creating a design 
dialog box-  a window that appears to enable communication between the user and the computer 
palette- It is a small application that enables the user to use tools and colors and other 
actions available to the software or program
 guidelines- A general rule, principle, or piece of advice
extensions- A part that is added to something to enlarge or prolong it; a continuation.
contextual menu- a list of commands displayed as a result of a standard keystroke and/or mouse interaction
clipping mask- a shape you are for example going to clip your photo on meaning that you are going to have your photo take the shape of your mask
hue - hue is the color itself. each different hue is a different reflected wavelength of light.
primary colors - red, yellow, blue. no colors can be mixed to make these colors. they are our 3 basic colors
secondary colors - orange, green, violet. 2 primary colors are mixed to make these.
tertiary colors - primary and secondary colors mixed together. red-orange, yellow-orange, yellow-green, blue-green, blue-biolet, and red-violet. primary color is named first
neutral colors - colors that dont show up on the color wheel. almost gray. very low saturations. blacks, grays, whites, and brown. complimentary color pair mixed. used so that the other colors stand out.
resolution - resolution is used for pixel count in digital images. the first number is the number of pixel columns and the second is the number if pixel rows.
file size - file size is the amount of disk space consumed by the file, or how much information is stored within the file. The larger the resolution, the larger the file.
continuous tone image - an image where all variations of color can be represented, images have a virtually unlimited range of color or shades of grays. the digital process copies the effect of a photograph so that the human eye sees an image with unbroken color.

flush left- everything is aligned to the left
flush right-all text is aligned to the right
centered- text is aligned in the center of the page
justified- aligned on the left and on the right
small caps- shorter letters that align at the waist line
full type family- two sets of numerals lining and non lining
Non-lining- old style type writer, they dont line up perfectly
lining- all the numbers are justified and aligned
leading- space in between lines of type
margins- the white space on the top, bottom and sides of a document
kerning- allows you to adjust the space in between characters
concept- something formed in ones mind; an idea
final product-the end results
thumbnail- quick sketch to get your thoughts onto paper
Initial Cap- larger capital letter at the beginning of a text/paragraph