#20 research & inspiration

BIO: (born February 15, 1970) is an American contemporary graphic designer, and illustrator who emerged from the skateboarding scene. He first became known for his "Andre the Giant Has a Posse" (…OBEY…) sticker campaign, in which he appropriated images from the comedic supermarket tabloid Weekly World News. His work became more widely known in the 2008 U.S. presidential election, specifically his Barack Obama "Hope" poster.

Inspiration: I chose to do breast cancer as my social issue. My two inspiration logo ideas are sketched out or painted breast cancer ribbons. 

Portrait inspiration: 

The Psychology of Color

#19 Research & Inspiration

Colors- the colors I vision using would be bright, bold fun colors. For example: pinks, yellows, greens and blues
Competition- there are many trends and high competition between companies to create the most eye catching and unique  logos.

Stationary Package

Stationary package- printed pieces that a company utilizes for communication purposes

• when establishing a business it is very  important that all communication is coordinated and that the message is presented consistently 
• 3 basics- Business card, letterhead and envelope 

Business Card

• when handed to someone it forms an immediate opinion about your company
• says something about your business
• its mission, culture, goals
• essential part of the stationary design 
• needs to be unique 
• smallest part but most info - Logo, company name, employee name, title, phone number, tax number, email address, web address

Visual Hierarchy -how it appears on the page

• logo, name, position, address, phone numbers, emails 

Design Tips

• must be 2" x 3.5" 
• horizontal or vertical orientation
• check for accuracy
• check for unity...continuity among other pieces
• margins are .25" to .125" 
• 
  

#18 Research and Inspiration

This inspired me because I liked the font and the logo is familiar to me.








This logo inspired me because the colors are eye catching and it is creative.

Assignment # 17 Research and Inspiration

Colors- the colors I want to use would be a mint and another color. Color trends for this year involve many spring colors and some pastels.




Inspiration pieces-

Logotype Notes

• Logotype is a graphic mark or emblem used by commercial enterprises and individuals to promote public recognition
• referred to as LOGO
• includes hieroglyphics, coats of arms, watermarks and development of printing
• in early industrial revolution photography and lithography contributed to advertising 
• in early industrial revolution typography was undergoing expansion and change beyond its traditions used in books
• arts were expanding
• by 1890 the US has 700 lithographic printing firms and employed 8000 people
• childrens books, newspapers, and periodicals
• literacy rates increased as the prices of printing decreased
• by 1950 Modernism became an international movements
• modernism formed a powerful toolset for a new generation of graphic designers
• LESS IS MORE
• logo design is one of the most difficult to perfect
• logos need to be simple, with personality

1. Simple - makes a logo design easily recognizable, versatile, and memorable. 
2. Memorable - keeping it simple yet appropriate.
3. Timeless - will it be affective in 10, 20, 50 years?
4. Versatile - works across a variety of media and applications.
5. Appropriate - how you position the logo and make sure it is appropriate to the audience.

• four colors reproduce all colors of the spectrum when mixed, CMYK 
• Spot Color method of specifying and printing colors in which each color is printed with its own ink, it is effective when only 1-3 colors is used in the design (cost effective) the more colors you add the more expensive it becomes 
• Pantone matching system is used for spot color 
• color plays an important role in logo design, illicit certain emotions in audience
• interpretation of color may vary in different ages, gender, and culture
• colors follow trends
• keep color palette to 2 or 3 colors 
• Combination mark   graphics with both text and artwork usually the company name 
• Iconic symbolic-icons and symbols are uncomplicated images of a particular company, they dont have to have words they can stand alone. 
• Word-mark/lettermark-just using the company name, the visual is the letters. lettermark- using just the initials. Utilize contrast 
•  

Assignment 16 Research & Inspiration

This infographic inspires me because I like how everything is drawn and looks like hand writing. I like the colors and randomness it has.

                                                     This infographic inspires me because of
the format and he way it is laid out. I like the length of it and how you naturally follow your way down the page and read the information. I like the use of icons.

Early Computers | 1930s-1980s AD

What is an abacus?the first computer because, it was able to perform simple math calculations.
In 1936, Zuse invented this type of computer?the first freely programmable computer

Post a photo of the 1944 Mark Computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?used by the US Navy for gunnery and ballistic calculations.

Post a photo of the UNIVAC Computer.

In 1951, Eckert and Mauchly designed the first commercial computer for whom? for the Census Bureau.
What does UNIVAC stand for?
universal Automatic Computer

In 1953, IBM enters the scene. What does IBM stand for?International Business Machines.
What is FORTRAN?The first successful high level programming language. FORTRAN: The IBA mathematical Formula Translating System.

Post a photo of the first mouse.
In 1964, how did Engelbart change the way computers worked?By making them more user-friendly tool.
What is the significance of ARPnet?
was the first internet , was developed to protect the flow of information between military installations by creating a network of geographically separated computers.
(Advaced Research Projects Agency Network.)

In 1971, Intel introduced this? Post a photo of it.
the first single chip microprocessor, the intel 4004.

In the same year, IBM introduced this? Post a photo of one.The first "memory disk" commonly called the "Floppy Disk" Because of its flexiblity.
In 1973, Metcalf and Xerox created this?The first ethernet computer network.

During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

In 1981, Bill Gates and Microsoft introduced this package?the HS-DOS computer operating system which was packages with the IBM PC

Post a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?Xerox Corporation 
What is GUI?Graphical user interface.

Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?Apple macintosh computer, GUI
The commercial only ran one time. When?1984, during the super bowl.
response to the Apple GUI, Gates and Microsoft introduced this?the windows operating system 
Two men are known for their development of the Apple I computer. Who are they?
N/A
When was the internet that we know, world wide web, developed and introduced?
N/A
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?
N/A
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
N/A
Where do you think computers will take us in the next 10 years?
i dont really know but it will take us somewhere.

Photography | 1893-1960 AD

Until the 1880s, how were news stories illustrated?by printing and photography innovations, printing presses could only publish from engravings or woodcuts until the 1880's

What is a camera obscura?was known to scholars and philosphers as a way to observe light. it is an optical devise that projects an image of its surroundings onto a screen.

Post an example of a camera obscura.

How did scholars and artists utilize the camera obscure?it was for the safe observation of solar eclipses and the phases of the moon.

From where did the photographic camera develop?from the portable box
Who first used the term "photography"? Where was is derived from?by Sir John Hershel, derived from the Greek words for light and writing.

Post an the first photograph.

Who is credited with making the first successful photograph?Joseph Niepce

Post an example of a Daguerreotype image. 
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Daguerre, it made the image permanent, even though it became an instant craze, there was a growing need for means of duplicating images , which was not possible.

Post an example of a Calotype image. 
Who invented the Calotype process? What are the advantages and disadvantages of the process?William Fox Talbot, the subject was exposed onto light-sensitive paper, producing a paper negative. from the negative an unlimited amount of duplicates could be made.

Post an example of a Wet Collodion Process image. 
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer, it redused the exposure time to two or three seconds. and cost was significanlty less than the previous processes.

Post an example of a Dry Plate Process image. 

Who invented the Dry Plate process? What are the advantages and disadvantages of the process?Richard maddox, made glass plates out of gelatin

Who is George Eastman? What company did he establish? he made pgotography accessible to all

Post an example of The Kodak Camera from 1888. 
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
the invention of the flexible roll film sped up the process of recording multiple images.

What is Edwin Land best known for? What company did he establish?recieved a patent in 1888 for a camera designer the utilized the roll film, Eastman Kodak Comany.

Post a photo of the first Polaroid camera.

How long did the first Polaroid camera take to produce a photo?60 sec

What was Eadweard Muybridge known for?
paved the way for motion picture photography.

Post a photo of the Zoopraxiscope.

What is the Zoopraxiscope?device used to project a series of images in successive phase of motion.

Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?he used a series of large cameras placed in a line, each being triggered by a thread as a hourse passed by.

In 1880s, the development of the motion picture camera allowed this?individual images to be captures and stored on a single film reel.

Post a photo of a motion picture projector.

What is a motion picture projector?it shines a light and magnifys the "moving picture" onto a screen for an audience

The Linotype Machine | 1886 AD

Who is credited with the invention of the typewriter?
Christopher Sholes
What is a "stenographer"? A person skilled in transcription of speech

Post an example of Shole's typewriter.

Why did Sholes s0end a prototype of his typewriter to Clephane?
Because he realized that stenographers would be among the first and most important users. Clephane was one.
After the typewriter began production, why did Clephane pursue another machine?
Because he realized that it took too long to typeset and copy the words with the typewriter. He made an invention that would bridge the gap between the typewriter and the printed page.
Who spent a year redesigning Clephane's typesetting machine?
Ottmar Mergenthaler helped them.What is meant by "typesetting"?
Arranging or generating the type for a piece of text to be printed.

Post an example of Linotype Machine.

How does the Linotype Machine differ from the typewriter?
The Linotype Machine allowed type to be set mechanically rather than by hand. It produced a solid line of type by casting hot lead into a series of molds that corresponded to individual letters. The name comes from the fact that it produces an entire line of metal type at once.
How did this machine change the newspaper industry?
It changed radically making it possible for a small number of operators to set type for more pages on a daily basis.

Post an example of a Linotype keyboard.

How did the keyboard of the Linotype Machine differ from keyboards that we use today?
It had a 90-character keyboard and there was no shift key, so the uppercase letters had separate keys from lowercase letters. Also, the arrangement of keys was based on letter frequency. The keyboard had the same alphabet arrangement twice. On the left, the black keys were lowercase. On the right, the white keys were uppercase. The blue keys in the middle were for punctuation, digits, small capital letters, and fixed width spaces.

Post an example of a Linotype slug.

What is a slug?
The machine assembled matrices or molds for the letter forms. The assembled line of type is then cast as a single piece, called a slug. The process allowed for faster typesetting and composition than by hand.Post an example of a person operating a Linotype Machine.        Why is the Linotype Machine the greatest advanced in printing since movable type?

The machine changed the newspaper industry drastically. It made typing easier and faster. It was awarded "Grand Prix" at World Expo in Paris, and exported to many different countries over the world.

Assignment 15 Research

Research- An illuminated manuscript is a manuscript in which the text is supplemented by the addition of decoration, such as decorated initials, borders (marginalia) and miniature illustrations

Inspiration - The Road Not Taken by Robert Frost

The Gutenberg Press | 1450 AD

What is Johannes Gutenberg credited with? printing with moveable type
Post a photo of the Gutenberg Press. 
How did the printing press work?  ink was rolled over the moveable hand set of black letters the pressed against a piece of paper

What motivated Gutenberg to find a better way of creating books? his love of reading

Why did Gutenberg experiment with metal type versus wood type? the woodcuts were not durable enough
Post an example of movable type in a type case. 
What is moveable type? system of printing that uses moveable components to reproduce the elements of a document

What is a matrix? hard metal hammered into softer copper bar, the placed in a mold and created to make all the letters more uniform

What ink did Gutenberg develop that he used specifically for the printing press? oil based ink

What is paper made from? Where did paper originate? made form wood pulp originated in china

What is a "substrate"? 
What is Johannes Gutenberg credited with?

Who did Gutenberg seek to help with the invention of the press? Close to the end of the 5 years, what happened?  John Just, Just sued Gutenberg and received all the printing materials 
What was the first book he printed?Post an example of this book. The Bible

How did the Gutenberg Press impact communication? perfected script and made it easier to read, faster and cheaper, current events could be spread easier, different languages of the same book could be made

Who introduced the printing press to England? William Caxton

What was the early form of newspapers? news weekly

When was the first news weekly published? What was it called? The Boston News Letter

What kind of press was built in the US in the mid 1800s? Cast Iron and steam powered
Post an example of a 1930s printing press.
By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"? papers

Which printing process is the Gutenberg press an example of? Briefly describe the process? Relief Printing
Post an example of an intaglio press.
What is intaglio printing and how is ink transferred?  ink is applied then rubbed with a cloth to remove the excess
Post an example of a screen (porous) printing press.
What is porous printing and how is ink transferred? basic stencil process
Post an example of a lithography printing press.
What is lithography and how is ink transferred? printing from a flat surface
Post an example of a offset lithography printing press.
What variation of lithography is used by the commercial printing industry today? offset

How do printing presses used today compare to the Gutenberg Press? there are many different types of printing, and it is much more precise and detailed for each specific type

Describe four-color process printing using CMYK. partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called subtractive because inks "subtract" brightness from white.

The Codex and the Illuminated Manuscript | 1st Century AD

Post an example of a scroll.
What were the drawbacks of the scroll? they allowed only for sequential usage, the reader must read the text in the order it was written.Post an example of a codex.
What is a codex? new ways to put together handwritten pages. covered and bound collection of handwritten pages; a book.

"Codex" is derived from the Latin meaning "block of wood". Why? it was compact, sturdy, and easy of access.

What is the difference between "sequential access" and "random access"? one can go to any point in the book to find information. in a scroll, one must go all the way through it.

What were the advantages of using the codex? could be open flat at any page. easier to organize in libraries because you could write the name on the spine.

What helped spread the use of the codex? the rise of Christianity, the Bible utilized it,

What replaced papyrus? Describe the process used to create it? the codex, or a book. made from animal skin, hair, fat, skin was smoothed out, hide was soaked in water, calcium, flour, salt added, then skin was stretched out, flattened, and dried.

What is vellum? finer qualities of parchment. skins of young cows.

Name several examples of current technology that utilizes the format of the codex?digital books -- the kindle, the iPad.

What led to a period of cultural and economical deterioration? the decline of the Roman Empire. The Dark AgesPost an example of an illuminated manuscript.
Who began creating books by hand, taking the creation to an art form? monks

What does "illumination" refer to? What was included in this ornamentation? the borders, illustration and ornamentation in each text. Initials of chapters and paragraphs, paintings in margins, borders, and around text.

What tool was used for creating the illuminated manuscripts? quills

Why were these manuscripts reserved for religious purposes? the work was so laborious and hard. used during christian masses.

What is craftsmanship? Why is it important? the detail and neatness of each book. 

The Roman Alphabet | 7th Century BC

What was the basis of the Roman uppercase alphabet? variant of the greek alphabetWhat were the purposes of the formal and informal styles of lettering? formal - documents informal - letters and quicker types of writing 

Why is the Roman alphabet the most widely used and what contributions did it make?refined the art of handwriting

From where did serifs originate? the carving of words into stone in ancient Italy.

When and where did lowercase, or minuscule, letters develop? the romans

What is a ligature and why were they utilized? joining two characters together, ex: ttPost an example of the Roman alphabet in visual form. 

The Greek Alphabet | 800 BC

How did Greeks come in contact with the Phoenicians? trade agreements

How was the Greek adaptation of the alphabet different from its predecessor? it didn't only represent only consonants. they were adapted to represent vowels

Why is the Greek alphabet considered to be the world's first true alphabet? because it had vowel sounds and consonant sounds. it had sounds that could be used all around the world. quicker, more informal style for routine types of writing.

Name several similarities and differences between the Greek and modern English alphabets? they had letters for all the sounds not just some sounds. 
Post an example of the Greek alphabet in visual form. 

The Phoenician Alphabet |1050 BC

The Phoenician alphabet is based on what principle? one sign represents one spoken sound.

Describe the shape of the letters and what tool created them? angular and straight, right to left.

What two reasons made the Phoenician alphabet so successful? not as complicated and the trading culture of the Phoenician merchants spread the use of the alphabet.

What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet? its simplicity allowed it to be used in multiple languages and common people learned how to write. the characters were very simple.  

Post an example of the Phoenician alphabet in visual form.

Hieroglyphics and the Egyptians | 3,000 BC

In the sixth century BC, what three civilizations invaded Egypt? Persians, Greeks, Romans
Post an example of the inside wall(s) of an Ancient Egyptian temple.
What was discovered on the inside of the temples? carved painted images Hieroglyphics

Scholars believe that Ancient Egyptians were inspired and influenced by which written language? cuneiform

What is the difference between logographic and alphabetic elements? Logographic is visual symbols representing ideas or objects, alphabetic is phonetic variations

The term Hieroglyphic derived from what two Greek words? heiro =sacred and glyphic=writing
someone who copies documents
Who else was trained to read and write? Why? students and military leaders so they could communicate while in battle.Post an example of hieroglyphics on papyrus.
What is papyrus and how was it made? substrates made from reeds native to egypt. wet reeds are layed criss cross over each other, flattened and dried, and then rolled over with stones.

What is a substrate? A substance or layer that underlies something, or on which some process occurs, in particular.

What were the Books of the Dead? scrolls for pharaohs with instructions and spells to help them find their way to the afterlife.

How did Ancient Egyptian hieroglyphics become a forgotten language? by the time the greeks and romans ruled egypt, few egyptians were able to read or write in them. those who could, disappeared and there was nobody left.Post an example of the Rosetta Stone.
What is the Rosetta Stone? Where was it discovered? Founded in Rosetta. examined in Cairo. It had the same inscriptions in three different languages.

What three languages are included on the stone? hieroglyphics, demotic, and greek

Why couldn't the text on the Stone be deciphered? a chunk of the stone was missing and none of the texts were complete.

Who finally deciphered the text? What was his breakthrough? Jean Francois Champollion. he was able to match up the hieroglyphics symbols with the greek version of the name Egyptian Pharaoh Ramses.

Why does the interpretation of the Rosetta Stone have such significance? we know a great deal about ancient Egyptians and Egyptian hieroglyphics. 

Cuneiform and the Sumerians | 3,000 BC

The Sumerians were one of the earliest types of this kind of civilization? What does that mean? Artisans, they were advanced in writing and creative arts. They created Cuneiform writing

Why is the region of Sumer considered the Cradle of Civilization? Sumer

What could the Sumerians practice year round because of the regions climate? Agriculture
Post an example of early Cuneiform (Sumerian pictograph).
Why was Cuneiform created? To help keep track of business deals between different cultures and to communicate

What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface? Clay was used to write on, they wet the clay, flatten it, then use wedge tools to carve into it

What did Cuneiform begin as a series of?  a series of pictures
Post an example of evolved Cuneiform (wedge-shaped). 
















After it evolved over time, what shape did the characters of Cuneiform evolve into?
Post an example of Akkadian Cuneiform.


After the Akkadians conquered, what happened to the Sumerian culture and written language? They adopted the sumerian culture

What is a pictograph? A pictorial symbol for a word or phrase

Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture? they could communicate with all different languages and cultures 

Assignment 14 "Inspiration"

I enjoy the use of words creating the over all picture and the color scheme.














This poster uses negative and positive space to create the image, I like the color as well and the simple yet detailed design.

This poster attracts my eye because you have
 to look at it more then once to figure out what it is.